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SEO/SEM Consultant

Company: Deloitte
Location: Greensboro
Posted on: June 25, 2022

Job Description:

In today's world, customers expect companies to know who they are and what they want. Customers want to have products, services or experiences that best suit their needs delivered to them seamlessly across physical and digital channels. Customers are human first: driven by dynamic wants, needs, and desires. The ability for brands to make personal, meaningful connections on a human level has never been greater and the Experience Management team at Deloitte Digital delivers on those experiences in a way that allows companies to own the customer journey end-to-end.

We help companies connect key data sources to understand what matters most to people; connect to advanced technologies like AI and machine learning to sense and respond to those needs at scale; and connect their systems to unlock insights, create collaboration and drive acquisition, engagement and loyalty. Most importantly, we empower companies to connect with customers in personal, meaningful ways that respect them as people, not just customers.

The Experience Management team at Deloitte Digital gives companies the ability to build and leverage the connections - between people, systems, data and technologies - so they can deliver personalized, contextual experiences to customers at scale. We are seeking to transform the way brands interact with their customers and elevate the human experience.

Work you'll do

As the SEO/SEM Consultant, you will be an integral member of a client service team within our Search practice, collaborating with diverse and talented team members to help improve SEO/SEM performance and generate value for our clients across a broad base of industries. You'll support the SEO/SEM work stream lead, running analyses and building deliverables that ultimately drive growth for our clients. You will support platform implementation, redesign, customer acquisition needs, custom dashboard development, campaign setup and management and more, as part of solutions to our clients' most complex problems.

Our Consultants have experience in SEO, SEM or both in a client-facing setting, but most importantly have strong analytical and critical thinking skills with the ability to solve complex problems and communicate findings.

The team

Advertising, Marketing & Commerce

Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients' brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients' marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.

We serve our clients through the following types of work:

  • Cross-channel customer engagement strategy, design and development to include the creation of omni-channel digital experiences across web, mobile, social, physical, AR/VR, voice, gesture, IoT, and video
  • eCommerce strategy, implementation and operations
  • Marketing Content and digital asset management solutions
  • Marketing Technology and Advertising Technology solutions
  • Marketing analytics implementation and operations
  • Advertising campaign ideation, development and execution
  • Acquisition and engagement campaign ideation, development and execution
  • Agile based, design-thinking, user-centric, empirical projects that accelerate results

    • 2+ years of full-time agency or consulting experience in SEO or SEM
    • Strong project management skills; ability to triage and prioritize many competing needs
    • Experience with SEO tools like Google Keyword Planner, DeepCrawl, Screaming Frog, Brightedge, Conductor; Omniture, Google Analytics, Search Console/Webmaster Tools; or experience with SEM tools like Kenshoo and Marin, and certification in Google Adwords, Gemini, Bing Ads
    • Excellent verbal, written and presentation skills; and Powerpoint and MS Excel
    • Comfortable interacting regularly with technical subject matter experts and business owners of varying organizational levels
    • Must be legally authorized to work in the United States without the need for employer sponsorship now, or at any time in the future
    • Ability to travel up to 50% on average, based on the work you do and the clients and industries/sectors you serve
      • Experience with enterprise sites and large client organizations, and platforms like Salesforce-Demandware, AEM, Hybris, ATG
      • Forecasting and performance modeling experience
      • Bachelor or Associates Degree



Keywords: Deloitte, Greensboro , SEO/SEM Consultant, Professions , Greensboro, North Carolina

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