Digital User Experience Lead

Company: Syngenta Global
Location: Greensboro
Posted on: March 19, 2023

Job Description:

About SyngentaSyngenta is a global leader in agriculture; rooted in science and dedicated to bringing plant potential to life. Each of our 28,000 employees in more than 90 countries work together to solve one of humanity''s most pressing challenges: growing more food with fewer resources. A diverse workforce and an inclusive workplace environment are enablers of our ambition to be the most collaborative and trusted team in agriculture. Our employees reflect the diversity of our customers, the markets where we operate and the communities which we serve. No matter what your position, you will have a vital role in safely feeding the world and taking care of our planet. Join us and help shape the future of agriculture.About UsPlease note: The preferred location for this position is Greensboro, NC. Remote locations will be considered based on candidates'' experience and qualifications. At Syngenta, we are working to build the most collaborative and trusted team in agriculture that provides leading seeds and crop protection innovations to enhance the prosperity of farmers. To support this challenge, Syngenta is currently seeking a Digital User Experience Lead for the Crop Protection Marketing Team. The Digital User Experience Lead will lead the development and maintenance of Syngenta websites, apps, blogs, webinars and broader digital connectivity in order to create a best-in-class digital customer experience. Accountabilities Champion the use of digital channels to create awareness and demand for Syngenta products and solutions.Ensure that digital owned media touchpoints meet customer needs by utilizing research, analytics and user tegrate digital metrics into the overall marketing performance dashboards.Collaborate with Digital Marketing, Marketing Communications, Agencies, Product Management, Business Units, Syngenta leadership and IT to implement digital touchpoints and align with the Syngenta strategy and the technology roadmaps. Manage digital activities including initial planning, implementation, monitoring, optimization, analysis and reporting.Manage the visual identity of digital deliverables to align with Syngenta branding guidelines.Bring a creative approach to the developments of the digital landscape to find ways to deliver on communication and business objectives more effectively and efficiently.Ensure that digital projects are delivered within agreed timelines, budget, and objectives.Manage website analytics platform configurations, reporting and implementing best practices to the leadership team.Use web analytics and research to analyze trends, develop insights and identify opportunities to optimize performance.Be a subject matter expert in user experience design and user experience testingDevelop best practices guidelines for design, usability, and content to ensure consistent and on brand experiences.Identify and implement new digital trends and technologies.Collaborate with business stakeholders to identify needs, goals, and requirements.

Keywords: Syngenta Global, Greensboro , Digital User Experience Lead, Other , Greensboro, North Carolina