Senior Brand Marketing Manager, Hanes
Company: Hanes Brands
Posted on: October 6, 2021
The Senior Brand Marketing Manager, Hanes will report to the VP of
Hanes Brand Marketing, and will be based in our company
headquarters in Winston-Salem, N.C. This role will lead the
Women’s/Kids/Socks/Polo brand marketing group. This is a
critical component of the brand team, responsible for developing
the brand strategy and brand guardrails, executing marketing plans
(both media buys and brand programs), and working closely
cross-functionally (with product marketing teams, customer sales
teams, DTC teams) and with outside agencies to drive success for
the Global Hanes brand, which does $1.8 billion in sales
The Senior Brand Marketing Manager needs to be fluent in brand
strategy/management, agency management, cause marketing,
performance marketing, and traditional, digital and social media.
Strategic thinking, strong presentation skills, creativity and
experience driving results are critical for success in this role.
This position regularly interfaces with business unit GM’s and the
Chief Consumer Officer.
Develop and lead integrated marketing campaigns and works with
agencies to develop cross channel creative assets.
Provides leadership to develop and drive annual and LRP marketing
strategies and integrated communication plans to achieve brand
sales, growth and equity objectives.
Define, direct and grow Hanes for Good sustainability and cause
marketing programming and marketing.
Supervise multiple agencies (creative, public relations, media) to
ensure effective and efficient achievement of marketing
Be the voice of the consumer and a thought leader driving marketing
communications plans with product marketing and B2C marketing
Consistently evaluate brand marketing programs for efficacy and
efficiency to deliver strong results with maximum ROI and provide
updates to Senior management, key stakeholders and Customer
Work closely with creative services partners to ensure marketing
consistency across consumer touchpoints, ensuring that product,
packaging and consumer communications are aligned with the overall
Collaborate with the business unit Marketing leads and HBI Consumer
Insights team, on collection of consumer trends, competitive
insights, industry updates and sales reports to fully understand
our target consumers.
Partner with consumer insights in measuring brand health metrics,
retail and online comp growth, and with product marketing teams on
campaign sell through.
Manage brand budgets including annual planning and monthly budget
Bachelor’s degree required; master’s degree
7+ years of relevant marketing experience in a fast-paced,
consumer-driven, product-oriented company
Possess and convey a senior level presence, confidence and
understanding of the business
Deep understanding and experience building go to market plans
(consumer, positioning, insights, strategy, brief
Experience in brand management, marketing communications and media
planning (including traditional advertising/media, digital and
social media, PR and influencer marketing) and
Experience in managing and leading creative development and
production for video broadcast
Strong interpersonal and communication skills and the ability to
work effectively with a wide range of constituencies in a
The successful candidate will have outstanding leadership and
communications skills, excellent interpersonal/people skills,
strong analytical skills, impeccable business ethics and a track
record of delivering business results.
Ability to create PowerPoint/Keynote presentations
Knowledge of apparel marketplace and retailer trends a
Track record of delivering results
Experience with iconic brands preferred
To qualify, applicants must be legally authorized to work in the
United States and should not require now, or in the future,
sponsorship for employment visa status.
Only applicants requiring reasonable accommodation for any part of
the application and hiring process should contact us directly:
Keywords: Hanes Brands, Greensboro , Senior Brand Marketing Manager, Hanes, Other , Summerfield, North Carolina
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