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Global Senior Marketing Cloud & Campaign Strategist (Senior Manager)

Company: PwC
Location: Greensboro
Posted on: June 12, 2021

Job Description:

A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You'll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC's brand and services as well as contribute to and evaluating our pricing strategies in the marketplace. Our Digital and Web Marketing team helps create engaging and interactive marketing materials in the digital and web space. As part of the team, you'll help us with digital marketing campaigns, google analytics, social advertising, graphic design or a variety of other digital marketing tasks.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Senior Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

  • Encourage everyone to have a voice and invite opinion from all, including quieter members of the team.
  • Deal effectively with ambiguous and unstructured problems and situations.
  • Initiate open and candid coaching conversations at all levels.
  • Move easily between big picture thinking and managing relevant detail.
  • Anticipate stakeholder needs, and develop and discuss potential solutions, even before the stakeholder realises they are required.
  • Contribute technical knowledge in area of specialism.
  • Contribute to an environment where people and technology thrive together to accomplish more than they could apart.
  • Navigate the complexities of cross-border and/or diverse teams and engagements.
  • Initiate and lead open conversations with teams, clients and stakeholders to build trust.
  • Uphold the firm's code of ethics and business conduct.

Job Requirements and Preferences:

Basic Qualifications:

Minimum Degree Required:

High School Diploma

Minimum Years of Experience:

6 year(s)

Preferred Qualifications:

Degree Preferred:

Bachelor Degree

Preferred Knowledge/Skills:

Demonstrates intimate-level abilities and/or a proven record of success managing efforts with identifying and addressing client needs including:

  • Creating integrated marketing campaigns, with a focus on Marketing Technology but coupled with data & analytics, and a marketing mix that drives the business strategy by serving as a strategic and technical consultant from inception through to execution;
  • Working closely with global marketers to design the Marketing Cloud strategies and activations to best deliver and execute our global campaigns on a multi-territory basis;
  • Designing and managing automated marketing campaigns within Marketing Cloud using Email Studio, Content Builder, Journey Builder & Cloud Pages, across email and other channels, and support the wider global marketing function on their upskilling journey as they further develop their competency with the platform;
  • Serving as Marketing Technology subject matter experts (SMEs) to leadership to develop strategies that deliver a premier client experience, with a focus on campaign optimisation and deriving insights from data;
  • Supporting the wider Marketing teams with automation and journey strategy development, creation and execution of automated marketing campaigns, managing build, UAT and QA, pilots and tests, and carrying out analysis (reporting/tracking) to inform best practice;
  • Measuring and tracking results in a report of marketing campaigns. This includes a quantitative and qualitative analysis on how Marketing campaigns contribute to impact on client relationships, the sales pipeline and brand awareness/equity;
  • Making key recommendations on campaign effectiveness and influence on overall business goals;
  • Keeping up-to-date with Data Protection laws and industry best practice, trends and standards and understanding the nuances and implications of this on a cross-border basis;
  • Driving innovation around email and automated marketing and ensuring key information is shared globally and across our network of member firms;
  • Networking with marketers globally and around the network as appropriate to align programs and make sure there is a consistent message and go-to-market approach;
  • Creating and maintaining email and Cloud Page templates and auditing marketing sends if required to ensure they meet guidelines;
  • Developing new processes and ways of working with Marketing Cloud which can be adopted by the wider Global Marketing Organisation and marketing teams in territories and regions;
  • Sharing responsibilities for driving adherence to risk management protocols as they relate to the production and distribution of thought leadership, points of view, public relations, events, social marketing, etc; and,
  • Emailing marketing automation experience, specifically with Salesforce Marketing Cloud (please note, that if the successful candidate does not have Marketing Cloud certification currently, we would look to support investment in this training.)

Demonstrates intimate abilities and/or a proven record of success as a team leader in the following areas:

  • Demonstrating experience working with Journey Builder, Email Studio, Cloud Pages, Contact Builder, Content Builder and Analytics Builder -(working knowledge of AMPscript and SQL preferred);
  • Demonstrating ability to be agile in a dynamic market and organisation, adjusting programs on an as-needed basis;
  • Influencing leadership, explaining new marketing processes, deliverables and impact;
  • Demonstrating ability to confidently engage and share to drive collaboration, present new ideas, and maintain awareness of marketing activities across multiple teams and business areas;
  • Delivering projects to schedule and achieving desired results, in liaison with the wider business;
  • Demonstrating attention to detail and an analytical flair;
  • Leading self and the team to lead, improve marketing processes and solve problems;
  • Demonstrating experience in delivering technical training and upskilling programmes; and,
  • Understanding of relevant legislation and industry best practice.

Keywords: PwC, Greensboro , Global Senior Marketing Cloud & Campaign Strategist (Senior Manager), Other , Greensboro, North Carolina

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