Associate Athletic Director, Sales & Fanbase Growth

Company: Wake Forest University
Location: Winston Salem
Posted on: May 21, 2025

Job Description:

External Applicants: Please ensure all required documents are ready to upload before beginning your application, including your resume, cover letter, and any additional materials specified in the job description.Cover Letter and Supporting Documents:

• Navigate to the "My Experience" application page.
• Locate the "Resume/CV" document upload section at the bottom of the page.
• Use the "Select Files" button to upload your cover letter, resume, and any other required supporting documents. You can select multiple files.Important Note: The "My Experience" page is the only opportunity to attach your cover letter, resume, and supporting documents. You will not be able to modify your application or add attachments after submission.Current Employees:Apply from your existing Workday account in the Jobs Hub. Do not apply from this website.A cover letter is required for all positions; optional for facilities, campus services, and hospitality roles unless otherwise specified.Job Description SummaryThe Associate Athletic Director for Sales & Fanbase Growth drives ticket revenue for Wake Forest Athletics, primarily for football and men's basketball, through strategic marketing and sales planning. Responsibilities include pricing, renewals, new business development, premium seating management, group sales growth, ticket-holder communications, budget oversight, staff supervision, data analytics, and collaboration with stakeholders and fan engagement partners.Job DescriptionEssential Functions:
  • Develop and implement comprehensive season ticket and single game ticket marketing and sales plans for all ticketed sports, with an emphasis on football and men's basketball, including pricing strategies, renewals, and new business development including alumni, parents, faculty and staff, local businesses, and Triad-region general public.
  • Manage all premium season and single game sales inventory including suites and clubs and innovate inventory opportunities and revenue growth strategies.
  • Develop and implement a framework for the successful growth pattern of new large group ticket sales initiatives.
  • Manage the advertising budget and planning, including paid, trade and owned media assets and, in partnership with athletics communications and creative and university marketing and communications, develop all ticket sales creative collateral assets.
  • Supervision of outbound ticket sales staff, ticket services staff (including revenue tracking and reporting), fan data and analytics strategies (including fan survey collection and reporting), and integrated digital marketing.
  • Lead development of ticket-holder communications strategies including sales timelines and distribution of important event information.
  • Ensure strong financial controls and procedures for all ticket operations sales, payment collections, and revenue deposits and reporting.
  • Partner with athletics development, campus foundation, and other key stakeholders for alumni and donor communications including annual seat rights program, priority ticket and parking access, special events (i.e., Homecoming, Family Weekend, postseason, etc.).
  • Liaison to fan engagement partners, i.e. RevelXP, Paciolan, Tickets 4 Less, etc.
    • Perform other duties as assignedOther Functions:Required Education, Knowledge, Skills, Abilities:
      • Bachelor's Degree
      • 5+ years of full-time experience in ticket sales in college athletics or professional sportsPreferred Education, Knowledge, Skills, Abilities:
        • Power 4 experienceAccountabilities:
          • Assistant Athletic Director for Ticket Sales & Fan Development
          • Assistant Athletic Director for Analytics & Development
          • Assistant Athletic Director for Digital & Integrated Marketing
          • Assistant Athletic Director for Ticket OperationsNote:This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by the employee's supervisor.Additional Job DescriptionTime Type RequirementFull timeNote to Applicant:This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.Equal Opportunity StatementThe University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status.Accommodations for ApplicantsIf you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact or (336) 758-4700.

Keywords: Wake Forest University, Greensboro , Associate Athletic Director, Sales & Fanbase Growth, Executive , Winston Salem, North Carolina