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Consumer & Market Insights Manager

Company: ITG Brands
Location: Greensboro
Posted on: September 16, 2023

Job Description:

ITG Brands is the third-largest tobacco company in the USA with offerings of some of the most well-known cigarette, cigar, and e-vapor brands. As a member of the globally recognized Imperial Brands PLC family, we are a forward-thinking partner with operational integrity. ITG Brands is committed to putting consumers at the center of what we do, while creating an innovative workplace that is diverse and inclusive. This empowers us to bring our true selves to work, to collaborate more effectively through showing our passion and being confident to bring new ideas to the table. We are not afraid to seize opportunities and make things happen - both individually and collaboratively. We strive to exceed expectations by seeing things differently and doing things differently. This truly is a place where we all share a challenger mindset which drives our success.What You Will Do Job Summary: Source insights and measuring programs in support of developing key insights and analytics to support the FMC, MMC, EVP, and OND portfolio plans. Formulate and recommend adjustments to brand marketing based on data analysis. -------------------------- WHAT YOU WILL DO Duties and Responsibilities:(This list is not exhaustive and may be supplemented as necessary by the Company)

  • Develop key insights and analytics to support FMC, MMC, EVP, and OND brand portfolios.
  • Source insights and measure program effectiveness related to the brand portfolio plans.
  • Formulate and recommend adjustments to brand marketing plans based on data analysis.
  • Develop plans and programs to support brand portfolio strategy through timely and high-quality analysis of brand and market conditions across all product categories.
  • Support brand activities by developing and tracking key performance metrics, and actively providing analysis and insights to commercial leadership.
  • Identify, monitor, analyze, and report on drivers of changes in brand and market performance.
  • Manage a process of regularly analyzing competitive performance data to proactively identify areas of concern or opportunity and recommend tactical plans to align with brand and company objectives.
  • Conduct market opportunity analysis to support new product launches and current product expansion campaigns.
  • Incorporate consumer research and insights to further organizational understanding of adult consumer decision making and the impact on Company products and business.
  • Partner with other areas of the Company and within Business Intelligence and Insights to provide analysis focused on the improvement of organizational intelligence.
  • Perform other job-related duties as assigned. Qualifications Education and Experience:
    • Bachelor's degree in Business Management, Economics, Business Analytics, Marketing, Finance, or related field of study and 3+ years related work experience.
    • Must be 21 years of or older.
    • Experience to include, but is not limited to:
      • Developing and communicating insight-led recommendations to enhance business performance
      • Data mining and statistical analysis Knowledge of:
        • Intermediate to Advanced proficiency with Microsoft Office (Outlook, Word, Excel, PowerPoint & Teams)
        • Intermediate to Advanced proficiency with programming languages such as Java, Python, "R", among others Skilled in:--------------------------------
          • Verbal and written communication
          • Attention to detail
          • Problem/situation analysis
          • Effective time and task management
          • Multitasking capabilities
          • Flexibility and adaptability Ability to:
            • Communicate to a broad and diverse audience.
            • Plan, organize, prioritize, and manage projects or programs.
            • Maintain effective working relationships.
            • Demonstrate critical thinking.
            • Prioritize assignments, workload, and manage time accordingly.
            • Travel domestically as the role requires. Preferred Qualifications: Experience:
              • Equivalent role within another CPG company
              • Strong commercial focus with proven conceptual and analytical skills
              • Ability to challenge and identify opportunities that impact financial and operational performance Work Environment and Physical Demand Work Environment and Physical Demand: ------Requires light physical effort. Occasionally lifts or moves light objects (under 10 lbs.). ------Walks, sits, or stands for prolonged periods. ------Requires prolonged machine operation including computer and keyboard equipment. What We Offer --- Competitive benefits package that includes medical/dental/vision/life insurance/disability plans --- Dollar for dollar 401k match up to 6% and 5% annual company contribution --- 15 Company-paid holidays --- Generous paid time off --- Employee recognition and discount programs --- Education assistance --- Employee referral bonus program --- Hybrid workplace - remote / in office --- Summer hours --- Casual dress policy Monday through Friday Applicant Information This job description describes the essential functions of the job at the time the job description was created, but it is not an exhaustive list of tasks, duties and responsibilities. In addition, the position may evolve or change over time and such changes may not be reflected in the job description until it is next updated. Everyone Belongs ITG Brands and ITG Cigars provides equal employment opportunities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. If you have a concern about discrimination in the application or hiring process or you need an accommodation based on religion, disability or pregnancy in the application or hiring process, please contact us at

Keywords: ITG Brands, Greensboro , Consumer & Market Insights Manager, Executive , Greensboro, North Carolina

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