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Digital Marketing Manager

Company: TalentBridge
Location: Greensboro
Posted on: August 7, 2022

Job Description:

Job Description

Essential Functions and Responsibilities:

  • Be a subject matter expert for Google Analytics, SEO, SEM, Paid Social and CRO
  • Manage and coordinate campaigns that drive customers to our websites and generate qualified leads
  • Use data to design and optimize the digital experience
  • Develop and project manage community websites
  • Improve design, UX, and content of our websites
  • Analyze website performance and make recommendations to PPC and other digital advertising spends
  • Liaison for company with digital vendors
  • Support Ops Marketing team with digital marketing initiatives
  • Complete marketing help desk tickets related to digital channels
  • Assist with Business Development pitches when needed
  • Monitor community and company ORM
  • Promote company through social media channels
  • Develop resident engagement ideas for social media channels
  • Assist with maintenance of corporate website
    Education and Background
    • Business or marketing related degree or 3 years equivalent related professional experience
    • Knowledge of SEO/SEM. Google Analytics and Search Certifications preferred
    • Technical digital marketing skills
    • Proven experience in customer and market research
    • Relevant industry knowledge of benchmarks and KPIs
    • Experience with relevant marketing and industry software applications - Google Analytics, Google Ads, SEMRush, Social Media, RentCafe experience preferred
    • Able to plan and management digital strategy

Keywords: TalentBridge, Greensboro , Digital Marketing Manager, Executive , Greensboro, North Carolina

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