Digital Marketing Manager

Company: TalentBridge
Location: Greensboro
Posted on: June 24, 2022

Job Description:

Job DescriptionEssential Functions and Responsibilities:

• Be a subject matter expert for Google Analytics, SEO, SEM, Paid Social and CRO
• Manage and coordinate campaigns that drive customers to our websites and generate qualified leads
• Use data to design and optimize the digital experience
• Develop and project manage community websites
• Improve design, UX, and content of our websites
• Analyze website performance and make recommendations to PPC and other digital advertising spends
• Liaison for company with digital vendors
• Support Ops Marketing team with digital marketing initiatives
• Complete marketing help desk tickets related to digital channels
• Assist with Business Development pitches when needed
• Monitor community and company ORM
• Promote company through social media channels
• Develop resident engagement ideas for social media channels
• Assist with maintenance of corporate websiteEducation and Background
  • Business or marketing related degree or 3 years equivalent related professional experience
  • Knowledge of SEO/SEM. Google Analytics and Search Certifications preferred
  • Technical digital marketing skills
  • Proven experience in customer and market research
  • Relevant industry knowledge of benchmarks and KPIs
  • Experience with relevant marketing and industry software applications - Google Analytics, Google Ads, SEMRush, Social Media, RentCafe experience preferred
  • Able to plan and management digital strategy

Keywords: TalentBridge, Greensboro , Digital Marketing Manager, Executive , Greensboro, North Carolina