Digital Marketing Manager
Company: TalentBridge
Location: Greensboro
Posted on: June 24, 2022
Job Description:
Job DescriptionEssential Functions and Responsibilities:
- Be a subject matter expert for Google Analytics, SEO, SEM, Paid
Social and CRO
- Manage and coordinate campaigns that drive customers to our
websites and generate qualified leads
- Use data to design and optimize the digital experience
- Develop and project manage community websites
- Improve design, UX, and content of our websites
- Analyze website performance and make recommendations to PPC and
other digital advertising spends
- Liaison for company with digital vendors
- Support Ops Marketing team with digital marketing
initiatives
- Complete marketing help desk tickets related to digital
channels
- Assist with Business Development pitches when needed
- Monitor community and company ORM
- Promote company through social media channels
- Develop resident engagement ideas for social media
channels
- Assist with maintenance of corporate websiteEducation and
Background
- Business or marketing related degree or 3 years equivalent
related professional experience
- Knowledge of SEO/SEM. Google Analytics and Search
Certifications preferred
- Technical digital marketing skills
- Proven experience in customer and market research
- Relevant industry knowledge of benchmarks and KPIs
- Experience with relevant marketing and industry software
applications - Google Analytics, Google Ads, SEMRush, Social Media,
RentCafe experience preferred
- Able to plan and management digital strategy
Keywords: TalentBridge, Greensboro , Digital Marketing Manager, Executive , Greensboro, North Carolina
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