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Senior Product Manager, Maidenform Shapewear

Company: Hanes Brands
Location: Oak Ridge
Posted on: November 22, 2021

Job Description:

The Sr. Product Manager will report to the Growth Team General Manager and will be based in our company headquarters in Winston-Salem, N.C. This role is a key leader in delivering the Hanes Full Potential plan. The deliverables for this role will focus on collaboration with cross functional teams to plan and execute merchandise assortments while placing the consumer at the forefront of every decision.

  • Offering strategy
    • Responsible for product line planning and assortment strategies for their respective Growth Team
    • Lead the analysis to support Growth Team strategic decision-making and go-to-market planning (e.g., pricing, sales strategy, consumer needs) and present findings with recommended plans.
    • Leads research activities, advertising campaigns, and major initiatives related to Hanes Women--s assortment
    • Conduct competitor analysis, review competitor offerings, and generate summary of competitive landscape.
    • Garment/ product design and development
      • Lead Line Development & Design C2C calendar and ensure adherence, track progress against key calendar milestones
      • Review/Complete master style set-up
      • Provide briefs and frameworks which give clear product direction and information to development and design partners.
      • Sell to the customer
        • Contribute to sampling, buyer ads, and seeding decisions
        • Work as the lead with Sales on sell-in, prepare collateral for key customer accounts
        • Responsible for sales/customer presentations, both internally and externally to key retailers/partners.
        • Plan production/ produce the range
          • Support volume estimates
          • Support key winning portfolio priorities (e.g., decisions to add SKUs, etc.)
          • Collaborates cross-functionally with multiple teams to ensure plans are executed with specific attention to the seasonal launch of product updates and new program concepts
          • Key focus on product portfolio management, including new product concepts
          • Inventory management, including SKU rationalization and style discontinuations
          • Sell to the consumer
            • Analyze consumer needs, preferences, and shopping behaviors to help drive development decisions.
            • Operating planning & Financial management
              • Contributes to P&L development & management, including quarterly planning, OPC, LRP sales & growth margins across all product lines. Shares accountability for P&L results
              • Drives analysis of wholesale pricing strategies and cost analysis
              • Assists in managing operating plan and projection analysis: shipment/pos/inventory evaluation, recommendations, and monthly tracking to ensure financial and inventory goals met.
              • Contributes to managing MAP
              • Partners with sales, finance, supply chain to meet sales and profit goals for the business
              • Manages analysis of E&O and style/sku count to maximize inventory and ROI
              • Direct Reports subject to business needs and hold accountable for responsibilities Education/Experience
                • Bachelor--s degree required; master--s degree preferred
                • 7+ years of merchandise planning, marketing, or retail management/ direct to consumer experience
                • Proven record of successful business growth. Highly consumer-centric, identifies trend, and optimizes assortment based on consumer inputs from multiple consumer touchpoints
                • Deep experience and passionate focus on merchandise as a consumer advocate.
                • Strong product and operational knowledge with proven experience in driving collaboration and partnering cross-functionally to drive the business.
                • Experience analyzing business opportunities. Specifically, experience understanding and applying learnings to drive consistent results.
                • Strategic thinker who recognizes opportunities and can influence decision makers to move to execution using both quantitative and qualitative research.
                • Strong problem solving, interpersonal and organizational skills
                • strong analytical skills and conceptual creative ability
                • Excellent written/verbal communication and presentation skills
                • Demonstrated ability to develop institutional policies/procedures and effect change
                • Proven experience building iconic brands
                • Experience in leveraging consumer data to drive sales growth. Additional Personal Characteristics
                  • Ability to use independent judgment
                  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse/global company
                  • Strong critical thinking skills and the ability to analyze, summarize, and effectively present data
                  • Strong consulting skills and the ability to influence stakeholders
                  • The ability to work effectively in a matrixed organization
                  • Strong problem-solving skills
                  • Results-driven change agent To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.

                    EOE/AA: Minorities/Females/Veterans/Disabled.
                    Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly:

Keywords: Hanes Brands, Greensboro , Senior Product Manager, Maidenform Shapewear, Executive , Oak Ridge, North Carolina

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