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Marketing Coordinator (Public Communications Specialist - Contributing)

Company: The University of North Carolina at Greensboro
Location: Greensboro
Posted on: May 18, 2019

Job Description:

Posting Details Posting Details Requisition Number S1806 Position Number 999641 Position Classification Title Public Communications Specialist Functional Title Marketing Coordinator (Public Communications Specialist - Contributing) Position Type Staff University Information UNC Greensboro, located in the Piedmont Triad region of North Carolina, is a higher-research activity university as classified by the Carnegie Foundation. Founded in 1891 and one of the original three UNC system institutions, UNCG is one of the most diverse universities in the state with nearly 20,000 students and over 2,700 faculty and staff members representing more than 90 nationalities. With 17 Division I athletic teams, 85 undergraduate degrees in over 100 areas of study, as well as 74 master's and 32 doctoral programs, UNCG is consistently recognized nationally among the top universities for academic excellence and value, with noted strengths in health and wellness, visual and performing arts, nursing, education, and more. For additional information, please visit uncg.edu and follow UNCG on Facebook , Twitter and Instagram . Primary Purpose of the Organizational Unit In the Bryan School of Business & Economics, we create and disseminate knowledge about the theory and practice of business. In addition to our courses and research, we accomplish this through hands-on projects, global experiences, and outreach to the community. Our work produces principled leaders and exceptional problem solvers who have a global perspective, an innovative mindset, a broad understanding of sustainability, and a commitment to improve the organizations in which they work and the communities in which they live. Position Summary Under the supervision of the Director of Marketing and Communications at the Bryan Business and Economics at UNC Greensboro, the Marketing Coordinator will carry out the daily operations of marketing, promotional content, and communications to our various audiences. The general areas of focus for this position will include digital and print marketing communications, social media initiatives, and various promotional campaigns. Minimum Qualifications BACHELOR'S DEGREE IN A DISCIPLINE RELATED TO THE AREA OF ASSIGNMENT; OR EQUIVALENT COMBINATION OF TRAINING AND EXPERIENCE. ALL DEGREES MUST BE RECEIVED FROM APPROPRIATELY ACCREDITED INSTITUTIONS. Additional Required Certifications, Licensures, and Certificates Preferred Qualifications Bachelor's degree in Marketing, Communications, Journalism, or Business At least 2 years of related industry experience Excellent written, verbal, and interpersonal communication skills Experience writing for both print and web; writing for SEO experience preferred Ability to create content for and report on efficacy of digital marketing, email, web, and social media efforts Ability to work independently Experience with graphic design and video editing tools such as Illustrator, Photoshop, InDesign, and Premiere preferred Project management experience is a plus Alternate Option If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations. Special Instructions to Applicants For consideration, applicants are required to upload the following: Resume Cover letter, not to exceed one page, outlining your qualifications as they relate to the position Writing sample of 600 words or less Two samples of original graphic design work List of three references The list of at least three (3) professional references should include: Name, Company Name, Type of reference (Professional, Supervisor, Colleague, Academic, or Personal). One (1) of those references will need to be a current or previous supervisor. Email Address Contact Phone Number Recruitment Range $35,000 - $41,281 Org -Department Dean's Office - Bryan School of B&E - 11801 Work Hours of Position 8 A.M. - 5 P.M., Monday - Friday, some evenings or weekends Number of Months per Year 12 Posting Requirements Job Family Information & Education Career Banded Title Public Communications Specialist Open Date 05/08/2019 Close Date 05/29/2019 FTE 1.000 FLSA Non-Exempt If other, please indicate If time-limited, please specify end date for appointment. Salary Grade Equivalency 64 Key Responsibilities Key Responsibilities Key Responsibility Writing Essential Tasks Identify story opportunities that support strategic goals; conduct interviews as needed with faculty, students, alumni, and other stakeholders; develop compelling and accurate content for print and web; and measure the effectiveness of the content. Key Responsibilities Key Responsibility Photography and Videography Essential Tasks Identify opportunities to share stories through photo and video, then capture and edit photo and video content for social media, web, and other digital communications. Key Responsibilities Key Responsibility Social Media Essential Tasks Develop social media strategy to support strategic goals; create accurate, compelling content; and create reports on efficacy of content. Key Responsibilities Key Responsibility Design Essential Tasks Create attractive, professional, and brand-compliant promotional materials for print and web to promote events and activities to various stakeholder audiences, including current students and alumni. Key Responsibilities Key Responsibility General Program Support Essential Tasks Complete administrative tasks as needed (schedule meetings, respond to various internal customers, etc., as needed). Other duties, as assigned. Competency Competency Competency Knowledge - Technical Competency Description Understands standard and routine communication, design and visual arts principles and concepts. Understands and applies a variety of standardized and commonly accepted design procedures and techniques. Understands and applies communication software programs as well as use of other applicable technology and equipment. Ability to keep current with technical developments and trends as they relate to the field of communications, public relations, publishing, marketing and Web-based communications. Competency Level Contributing Competency Competency Knowledge - Professional Competency Description Basic knowledge of the methods and techniques of planning, writing and editing and producing content. Basic knowledge of editing requirements, standards and formats as set by the department. Basic knowledge of how to disseminate information effectively within the organization, department or program. Competency Level Contributing Competency Competency Communication Competency Description Understands and communicates basic program information and routine, non-complex ideas; ability to convey information effectively to a targeted audience. Ability to learn the communications environment and establishes working relationships with colleagues and clients. Ability to assimilate and compose routine and non-complex materials and communications under supervision and following specific instructions. Ability to research and draft content. Ability to write according to correct English usage and appropriate style guide. Competency Level Contributing Competency Competency Project Management Competency Description Ability to understand customer needs and works in conjunction with higher-level specialists on delivery of communications. Ability to draft communications as they relate to a specific area or module Ability to contribute ideas, recommendations and solutions to reach project goals. Competency Level Contributing ADA Checklist ADA Checklist "R" for Rare (0-30%), "O" for Occasional (30-60%), "F" for Frequent (60-90%), "C" for Constant (90-100%) Physical Effort Hand Movement-Repetitive Motions - F, Hand Movement-Grasping - R, Finger Dexterity - F, Reading - F, Writing - F, Vision-Color Distinction - F, Vision-Preparing/Analyzing figures - F, Hearing - O, Talking - O, Sitting - F Work Environment Inside - C Applicant Documents Required Documents Resume/CV Cover Letter List of References Writing Sample(s) Other Documents Optional Documents Other Documents 2 Posting Specific Questions Required fields are indicated with an asterisk (). Which of the following options best describes your higher education history? No Response Bachelor's Degree or higher in a directly related field Bachelor's Degree or higher in an unrelated field Associate's Degree in a directly related field Associate's Degree in an unrelated field 3 years 2 years 1 year less than 1 year High School Diploma or GED How many years of experience in a directly related field do you have? No Response 6 or more years 5 years 4 years 3 years 2 years 1 year 4 months less than 4 months Please indicate how you learned of the vacant position for which you are applying: SpartanTalent Website Piedmont Triad Area Newspaper The Chronicle of Higher Education Inside Higher Ed Other professional journal / website NCWorks.gov UNC School System Job Board Personal Networking Facebook Twitter Indeed.com NorthCarolinaDiversity.com Other If you selected "Other", please provide the name of the resource here. (Open Ended Question)

Keywords: The University of North Carolina at Greensboro, Greensboro , Marketing Coordinator (Public Communications Specialist - Contributing), Advertising , Greensboro, North Carolina

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