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Senior Social Media Strategist

Company: Pace Communications
Location: Greensboro
Posted on: September 13, 2018

Job Description:

POSITION SUMMARY:

The Senior Social Media Strategist will be a key

contributor to the development of Pace's social media practice, including

channel strategy and management, social listening, community management, and

social content development. This role will work closely with the strategy, client

services and creative teams to build and deploy measurable social media

campaigns. This position will also be responsible for day-to-day management of

social networks and community development.

PRINCIPAL ACCOUNTABILITIES:


  • Lead the development of social media strategies

    based on clients' business goals, objectives, and audience needs, working in

    close consultation with account leads, and key peers in strategy, analytics,

    and creative
  • Oversee a growing team of community managers,

    responsible for always-on management of clients' social media communities
  • Identify, develop and implement best practices and tools for

    program execution. Responsible for maintaining best practice and organic/paid

    specs for distribution to internal teams
  • Responsible for social listening, channel

    management, and social media content best practices and procedures
  • Identify and develop suitable partnerships with 3rd-party

    tools, platforms and partners to deepen Pace's capabilities and our client

    offering
  • Work closely with the creative

    team to develop innovative social media concepts, with a willingness to bring

    ideas to the team that are appropriate to each channel and aligned to varying

    client strategies
  • Support new business and account

    teams in conducting brand, competitive and industry research, social audits and

    pitch materials
  • Support the analytics team in generating social media

    reports, compiling metrics and synthesizing data into actionable insights
  • Work

    with the development team to ensure our clients' websites are social-friendly

    and oversee the implementation of new technologies
  • Share information with internal

    teams on a regular basis pertaining to new social media trends and innovation

    and inform teams of any platform changes or opportunities

    JOB QUALIFICATIONS:

    Education: Bachelor's degree in related field

    required

    Experience:

    • 6-8+

      years of social media strategy or management and community management

      experience required
    • Experience, agency or client-side, working with

      multiple large, established client brands is strongly preferred

      Skills:

      • Hands-on experience crafting and leading social

        media strategies, from brief through to implementation and iteration
      • Understanding

        of the social media universe, including experience with YouTube, Facebook,

        Twitter, Instagram, Pinterest, Snapchat, and Reddit
      • Experience

        with social media management systems such as Hootsuite/Buffer
      • Experience

        with social listening tools such as NUVI, Meltwater, Sysomos, etc.
      • Experience

        in using tools such as Google Alerts, Google Trends, etc. for identifying

        market opportunities and threats with regard to social posts and content creation
      • Experience in social media analytics and paid social media
      • Experience in influencer marketing is preferred, but not

        required
      • Unending

        curiosity about the world and a voracious appetite for social media trends

        and mainstream news - local, national and international
      • Strong interest in

        and understanding of the principals of existing and emerging social media

        channels
      • Familiarity and

        proven success with data and insights-driven planning
      • Proven ability to meet

        deadlines and work on multiple projects simultaneously
      • Exceptional written and oral communication

        skills with strong executive presence and ability to sell in ideas


        Keywords: Pace Communications, Greensboro , Senior Social Media Strategist, Advertising , Greensboro, North Carolina

        Click here to apply!

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