Marketing Data Analytics and Insights Manager

Company: Carter Bank & Trust
Location: Greensboro
Posted on: May 27, 2023

Job Description:

POSITION TITLE: Marketing Data Analytics and Insights Manager
FLSA STATUS: Exempt
This position is eligible for a hybrid working schedule, working both remotely but also in office at times at the posted location. The associate must reside in North Carolina, South Carolina, or Virginia and be capable of traveling to and working from the assigned office location when needed.
SUMMARY:
The Marketing Data Analytics and Insights Manager provides the insight and infrastructure that lead strategy and marketing decision-making for Carter Bank and Trust. The position will drive initiatives that impact growth for the bank's market positing, customer segmentation, data analysis, and strategies across all channels.
This role reports directly to the Chief Marketing and Communications Officer and is responsible for helping improve customer engagement, marketing decision-making, and strategy through analytics. The Marketing Data Analytics and Insights Manager works as part of a cross-functional team to provide recommendations and unique programs that will achieve business gains, improve customer service, and evaluate the effectiveness of marketing campaigns.
ESSENTIAL JOB FUNCTIONS:
--- Develop and execute marketing analytics strategy and roadmap for the organization
--- Build a center of excellence in CRM, MCIF, CX, and marketing analytics by providing thought leadership in measurement, data collection, research, and test/learn methodologies
--- Champion a culture of data-informed, insights-driven decision making, recommend enhancements and drive implementation of those enhancements
--- Identify gaps in existing digital and customer data infrastructure required for measurement and audience analytics
--- Develop methodologies for campaign analytics, full-funnel multi-touch attribution, digital analytics, experimentation reporting, event analytics, brand analytics, targeting profiles, contact and lead management, and pipeline analytics in partnership with marketing and line of business leaders
--- Monitor and report on the impact of marketing programs through evaluation of performance, market reaction, and contribution of sales and profit
--- Oversee and ensure adherence to timelines, data integrity, and consistency
--- Design, build, implement, and support the marketing analytics deliverables, assimilating data from multiple sources, and present the information in a clear way to stakeholders
--- Drive business results with data-based insights
--- Support media, promotions, creative, and strategy, driving analytics deeply into the organization
--- Core functional priorities include personalization, customer experience, loyalty, promotion effectiveness, media attribution/optimization, and creative measurement
--- Identify and manage third-party vendors to leverage data analytics and market research to differentiate the bank, enhance the customer experience, and increase brand perception and engagement
--- Execute data extraction and manipulate customer and/or household information from MCIF or other data sources
--- Utilize statistical modeling solutions to forecast potential new customer acquisition, retention programs, and cross-selling opportunities
--- Develop standardized internal controls to ensure continued data quality for visibility of metrics of analysis
--- Provide strategic recommendations to improve customer experience
--- Lead data analytics and customer experience efforts
--- Oversee the development of market research objectives to help the organization meet strategic goals
--- Manage the MCIF system to ensure the accuracy and integrity of data and reports
--- Responsible for establishing research methods such as focus groups and survey questionnaires and designing the means for data collection, analysis, and distribution of results
--- Analyze and recommend new and existing products and services to increase profitability
--- Oversee and utilize market segmentation study to drive initiatives to grow and increase the profitability of the organization
--- Gather, analyze, and compare competitor data and pricing
--- Identify external threats and opportunities to changing conditions, customer behavior, and industry shifts
--- Prepare reports for various key stakeholders including management and the Board of Directors
--- Provide market research for facility and branch network expansion
--- Stay up to date with the latest industry and analytics trends and proactively research competitor activity
--- Manage market research budget and develop market research study plans within budget parameters
JOB REQUIREMENTS:
--- Bachelor's Degree in marketing, business management, data analytics, or directly related field
--- Previous experience in the financial services industry and/or market research experience preferred
KNOWLEDGE/SKILLS REQUIRED:
--- Data analytics experience including data governance and data innovation developing strategies, managing major initiatives, and delivering results
--- Customer segmentation experience with persona development and implementation plans
--- Excellent collaboration skills with internal and external partners
--- Highly refined strategic planning and research skills
--- Strong verbal and written communication skills
--- Ability to lead effectively in a fast-paced environment
--- Analytical and problem-solving skills
PHYSICAL AND MENTAL QUALIFICATIONS:
--- Occasional standing, walking, bending, and stooping required
--- Must be able to sit at a desk for long periods of time and use a computer
--- May lift or move up to 10 pounds
--- Some travel to attend meetings, etc.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Keywords: Carter Bank & Trust, Greensboro , Marketing Data Analytics and Insights Manager, Advertising , Greensboro, North Carolina