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Public Relations Manager - VTNA

Company: Volvo Group
Location: Greensboro
Posted on: May 15, 2022

Job Description:

United StatesPosition DescriptionTo move the world we want to live in. Join a passionate team and represent a premium global brand within the rapidly transforming transportation industry. Challenge the status quo and shape the future landscape of sustainable transports. Share an appreciation of our core values - quality, safety, and environmental care. Take a look at our aspirational clip and keep reading!

Volvo Trucks North America (VTNA) is currently driving an exciting transformation in the transportation industry, and we are recruiting a passionate Public Relations Manager to highlight this through the development and execution of our strategic public relations agenda. You will be a member of the VTNA Brand Marketing Communications team and play a key role in strategically conceptualizing, developing and executing the VTNA public relations agenda and initiatives. You will also manage and host VTNA industry press conferences and media events and are the primary go-to for North American media.

Your main responsibilities in this role includes:

  • Work cross functionally to create and deploy the VTNA strategic public relations agenda and PR plan
  • Ensure full PR integration in the overall communications initiatives
  • Work with in-house resources and external PR agencies to conceptualize, drive, develop and execute public relations initiatives and press releases
  • Set the strategic PR messaging and create executive talking points for industry press conferences and media events
  • Plan, manage and host in-person and virtual industry press conferences and media events
  • Serve as the official media spokesperson and develop official media response policies, Q&As and position papers
  • Develop and foster excellent media relations to ensure maximum exposure of Volvo Trucks North America in relevant media and press
  • Closely monitor the fast-evolving digital media and communications landscape and secure maximum leverage of the trends
  • Manage media outreach and inquiries
  • Establish and maintain a strong relationship within the VTNA value chain and Volvo Trucks Global public relations team
    The critical competencies you will possess:
    • Excellent interpersonal and communication skills
    • Excellent feeling for the spoken and written language; messaging, writing and editorial skills
    • Strong organizational, planning, prioritization and project management skills
    • Forward thinking and strategic reasoning
    • Strong ability to translate complex matters into a comprehensive messaging strategy
    • High level of integrity
    • Flexible and able to work in a team environment with internal and external stakeholders
    • Comfortable working in a fast-pacing environment
    • Ability to build relationships, motivate people and drive networks
    • Strong digital affinity
    • Ownership and accountability to budgets, timelines, quality, objectives, and deadlines
    • Quality focus and attention to detail
      Who are you?
      You hold a bachelor's degree in PR / Communications or a related discipline and have at least ten years of professional and "hands on" experience in PR / communications and commercial operations.

      You will also have experience with the following:
      • Fluent in English, conversant in Spanish or French a plus but not required
      • Good computer skills; MS Office (Word, Excel, PowerPoint)
      • Trucking, automotive or transportation industry related experience is of strong advantage
      • Working experience in an international corporation in a global business is a plus
      • Willing to adjust work hours based on workload
      • Moderate travels within the US and to Canada is required
        As a successful Public Relations Manager you will:
        • Lead with passion
        • Perform with purpose
        • Transform with vision
          About usThe Volvo Group drives prosperity through transport solutions, offering trucks, buses, construction equipment, power solutions for marine and industrial applications, financing and services that increase our customers' uptime and productivity. Founded in 1927, the Volvo Group is committed to shaping the future landscape of sustainable transport and infrastructure solutions. Countless career opportunities are offered across the group's leading brands and entities that share a culture of Trust, Passion, High Performance, Change and Customer Success.
          www.volvogroup.com/career.The Volvo Trucks brand has been built up over decades and enjoys a solid position worldwide. It is one of the world's best known and respected brands within the commercial vehicle industry. It is associated with the core values quality, safety and environmental care. With Volvo Trucks you will be part of a global and diverse team. We work with passion, we trust each other and we embrace change to stay ahead. Together we move the world we want to live in and help our customers keep their promises.Auto req ID125813BROrganizationVolvo TrucksState / ProvinceNorth CarolinaCity/TownGreensboroEmployment/Assignment TypeRegularTravel Required (maximum)Frequent TravelFunctional AreaMarketing & CommunicationLast application date27-May-2022US Disclaimer textVolvo Group North America is an Equal Opportunity Employer
          E.O.E./M/F/Disability/Veteran

          We Participate in E-verify

Keywords: Volvo Group, Greensboro , Public Relations Manager - VTNA, Advertising , Greensboro, North Carolina

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