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Marketing Content and Operations Lead

Company: Syngenta
Location: Greensboro
Posted on: March 26, 2020

Job Description:

Lead About_This_Job We are looking for a qualified Marketing Content and Operations Lead to join our team. This individual will be responsible for content management, including identifying, managing and cataloging all Syngenta marketing content (print and online) with the intent of optimizing its use for market and competitive differentiation. The incumbent will also aid in developing and executing SEO strategies for marketing content, using metrics and analysis as a guide to various internal and external content generators. The team member also will provide day-to-day management and smooth operation of various marketing platforms that support our marketing/sales teams, as well as our PR and advertising agencies of record. The platforms include online tools and web applications that house, support and promote various marketing assets. Essential_Duties_&_Responsibilities * Manage, catalogue and understand all content needs print and online * Develop and execute SEO strategy for all content * Identify which content is driving the most interest/engagement via metrics and analyses * Leverage metrics to make data-driven decisions about content * Ensure communications are innovative by actively seeking and employing new techniques and trends, as audience appropriate * Partner closely with various stakeholders to align and optimize content for audience consumption * Manage content that is produced and updated on identified web properties * Influence Syngenta and Agency teams to use most effective content based on metrics/research * Oversee the Syngenta branding guidelines for marketing content * Oversee the project management aspects of several marketing platforms that house and distribute various Syngenta marketing assets digital a physical. * Incumbent will also be responsible for training users, troubleshooting issues, providing access to new users, identifying and incorporating process improvements for optimal user efficiency, etc. * Education_&_Experience * BA or BS in Marketing, Communications, Business or relevant field * Proven work experience with content management that provides marketing edge and creativity * Ability to test, analyze and adjust content for market penetration * Assess metrics reports and suggest/implement effective change for enhanced ROI * Proven ability to effectively manage marketing platforms firsthand * Hands on experience with project management * Proven success with navigating within a highly matrixed environment * Excellent organizational and time management skills * Strong written, verbal and presentation skills * Deliver projects on time, ensuring quality standards are met * Issues and conflict resolution * Content management, including SEO management * Digital Marketing, including web, email and paid media * Branding * Project management * Agency management * Additional_Knowledge,_Skills,_Traits_&_Abilities * General marketing principles, including traditional and digital * Developing, deploying and testing content for audience segmentation and consumption * Developing and maintaining brand consistency copy, visuals, etc. branding guidelines * Digital marketing experience * Business-to-business marketing * Proven work experience with content management that provides marketing edge and creativity * Ability to test, analyze and adjust content for market penetration * Assess metrics reports and suggest/implement effective change for enhanced ROI * Proven ability to effectively manage marketing platforms firsthand * Hands on experience with project management * Proven success with navigating within a highly matrixed environment * Excellent organizational and time management skills * Strong written, verbal and presentation skills * Deliver projects on time, ensuring quality standards are met * Issues and conflict resolution * About_Syngenta Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities. Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status. Family and Medical Leave Act (FMLA) ( Equal Employment Opportunity Commission's (EEOC) ( Employee Polygraph Protection Act (EPPA) ( Primary Location USA-North Carolina-Greensboro Work Locations USA Job Marketing & Commercial Strategy

Keywords: Syngenta, Greensboro , Marketing Content and Operations Lead, Advertising , Greensboro, North Carolina

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