Director, Marketing Analytics
Company: Ameriprise
Location: Charlotte
Posted on: June 25, 2025
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Job Description:
The Director, Marketing Analytics role will be part of the
Banking & Cash Solutions (BCS) team and help BCS in its journey of
leveraging data to enhance business decisions and client
engagement. In this role, you will deliver insights empowering
business leaders to run their areas more effectively, leverage
industry best practices in data and analytics to move the team
towards Prescriptive Analytics from Descriptive and Diagnostic
Analytics, and partner with stakeholders across BCS and the
complete company including Products, Marketing, Compliance, Legal
and Technology. Key Responsibilities • Supporting BCSs client
acquisition efforts by leveraging internal and external data for
engaging with clients and advisors and managing external data
partner relationships. • Leading Analytics for Digital Marketing -
client campaigns, on-line journeys etc. • Lead and mentor a team of
analysts and work cross-functionally with key stakeholders in
Banking & Cash Solutions, Marketing, and Product to drive
data-driven decision-making. • Lead the development of a robust
analytics framework to measure campaign performance and marketing
ROI. • Contribute to defining BCS Data Strategy and Infrastructure
development. • Partner closely with BCS leadership to drive growth
strategies, optimize client acquisition efforts, and enhance
customer engagement through advanced analytics and data-driven
marketing. • Work with key partners in areas such as Investments
and Operations to provide reporting and insights to run the
business more effectively. • Bring industry best practices to
increase the maturity of the Analytics program. Required
Qualifications • Bachelor’s degree or equivalent • 7 - 10 years of
experience as a leader, either formally or informally, with
resilience and energetic/positive attitude • Experience managing
the analytics behind Digital Marketing - client campaigns, on-line
journeys etc. • Extensive experience with tools such as Dataiku,
PowerBI, SQL, Python • Experience with Adobe Analytics and/or
Google Analytics Preferred Qualifications • Experience with Lean
methodology • In-depth knowledge of business operations and
processes with ability to articulate these processes to others •
Experienced in driving process/asset changes and initiatives •
Excellent communication and facilitation skills; demonstrated
ability to clearly and persuasively communicate ideas, issues and
recommendations to senior leadership • Strong analytical and
problem-solving skills and ability to use analysis with associated
applications • Ability to develop effective working relationships
with varying levels of employees and influence improvements and
efficiencies to work processes • Ability to influence across
organization and to senior leaders • Flexible and able to
multitask; can work within an ambiguous, fast-moving environment,
while also driving toward clarity and solutions; demonstrated
resourcefulness in setting priorities and guiding investment in
people and systems • Demonstration of strong project management
skills • Experience leading presentations at meetings •
Demonstrated enthusiasm for learning and developing creative
solutions
Keywords: Ameriprise, Greensboro , Director, Marketing Analytics, Accounting, Auditing , Charlotte, North Carolina
