Senior Manager Strategy Planning & Insight Forecasting
Company: British American Tobacco
Posted on: November 18, 2021
Reynolds American is evolving at pace - truly like no other
To achieve the ambition, we have set for ourselves, we are looking
for colleagues who are ready to live our ethos every day. Come be a
part of this journey!
WE ARE LOOKING FOR A Senior Manager Strategy Planning & Insight
SENIORITY LEVEL: Mid-Senior Level
LOCATION: Winston Salem, NC USA
ROLE POSITIONING AND OBJECTIVES
This role is part of Marketing - SP&I (New categories).
At the RAI companies you will have the opportunity to work on
iconic brands and revolutionary products by collaborating with
visionary, principled and passionate people every day. As a
marketing-led organization, you will be joining a team of
exceptional marketing leaders and work on innovative products to
transform the tobacco industry and become market leader. You will
work alongside a fully integrated team of passionate insights and
marketing professions who are helping shape the future of America
's tobacco/new categories industry. This is a fast-paced and
collaborative environment with an emphasis on both insights '
excellence and talent development.
The Senior Manager Forecasting will be a key member of the SP&I
team providing in-market and trade performance measurements of the
product portfolio. The Senior manager will provide in-depth
understanding of performance drivers, for both consumer and
commercial, in weekly reviews and monthly SOP cycles. Generating
commercial insights, the Senior Manager will provide actionable
data to improve in-market performance of our portfolio. In
collaboration with the forecasting team, this individual will
ensure alignment with our in-market performance indicators and
competitive intel / assumptions.
The Senior Manager Forecasting will directly impact the performance
of Reynolds portfolio through course correction mechanisms,
including distribution, pricing, promotions. This individual will
also ensure the accuracy of forecasting, in return allowing the
company the insights to right gap closure conversations and
Reports to: Sr. Director SP&I
Reporting Level: No Direct Reports
Geographic Scope: Local
WHAT YOU WILL BE ACCOUNTABLE FOR
Support the development of the monthly commercial forecast for New
and Traditional Categories based on market performance analysis,
internal and external business drivers, brand initiatives,
competitive intelligence, pricing activities, macro-economic
factors, regulation, and consumer trends.
Support capability and methodology enhancements in Forecasting and
Translate and synthesize commercial and consumer analyses into
strategic implications that are quantifiable, actionable, and
accessible to senior stakeholders.
Support the development and deployment of analysis, insights,
implications, and recommendations (reports and presentations) in an
informative, compelling manner to shape and influence business
Champion innovation and change while advancing a data-driven,
insight led, digital-first culture of continuous optimization and
growth throughout the department and across the organization.
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
5+ years of experience in Strategic Forecasting, Demand Planning
and S&OP planning or business analysis.
Demonstrated ability to understand broader business issues and seek
Ability to synthesize multiple information/data sources including
but not limited to commercial, consumer, and macro-economic
Skilled in summarizing extensive analysis into concise, actionable
Responsive, enthusiastic, and team oriented.
Excellent communication (verbal, written, interpersonal) and
Advanced Microsoft Office skills required.
Bachelor 's degree required and Master 's Degree in business
preferred. - Statistics, Economics, Finance, or relative
quantitative degree will be considered.
Competitive annual salary
Targeted Annual Bonus
We offer very competitive compensation and benefit plans,
401(k) plan that offers opportunity to save on pre- and post-tax
basis up to 50 percent of eligible compensation. Company matches
100 percent of employee pre-tax/Roth (401k) contributions up to six
Comprehensive health- and welfare-benefits package
Eleven paid company holidays annually, plus a generous paid
vacation plan based on length of service
Company-paid sick and personal days, funeral leave and jury duty
leave; Also Parental leave/Reduced Work Schedule
Confidential personal financial counselling service
On-site health clinics and fitness centers
A matching grants program that enables employees to direct and
double their donations to qualifying charitable organizations of
Health-care advocacy service
Volunteer service opportunities
Federal credit union membership through Allegacy Federal Credit
Extensive training opportunities
Our organization offers a level of challenge, responsibility and
creativity for motivated employees that welcome opportunities for
growth. We are also committed to employing a diverse workforce and
valuing different perspectives, experiences and talents to improve
the company's potential for optimally achieving its business
Reynolds American Inc. and its affiliated companies is an Equal
Opportunity / Affirmative Action Employer. All qualified applicants
will receive consideration for employment without regard to race,
color, religion, sex, sexual orientation, gender identity, national
origin, protected veteran status, or disability status. Only
applicants requiring reasonable accommodation for any part of the
application and hiring process should contact us directly via email
at firstname.lastname@example.org .
About our organization:
Reynolds American Inc. is an indirect, wholly owned subsidiary of
British American Tobacco p.l.c., and the U.S. parent company of R.
J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company,
Inc.; American Snuff Company, LLC; Modoral Brands Inc.; R. J.
Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds
Brands, Inc.; Vuse Stores LLC; Kentucky BioProcessing, Inc.; RAI
Services Company and Reynolds Marketing Services Company. This
position is with Reynolds Marketing Services Company. Job Number:
WE ARE REYNOLDS AMERICAN - A member of the BRITISH AMERICAN TOBACCO
At Reynolds American, we are committed to our Purpose of creating A
Better Tomorrow. This is what drives our people and our passion for
innovation. See what is possible for you at REYNOLDS AMERICAN.
- Global Top Employer with 53,000 British American Tobacco
employees across more than 180 markets
- Reynolds American certified as Great Place to Work
- Brands sold in over 200 markets, made in 44 factories in 42
- Newly established Tech Hubs building world-class capabilities for
innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women
's Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Have you been on a career break for 18 months or longer? Are you
ready to return to your career? If your answers to these questions
is yes, we would love to hear from you. Regardless of why you took
a break, we value you for all the skills you can bring to the
workforce. Reignite your career, work flexibly, be part of a
dynamic team and upskill yourself with on-the-job training and
Collaboration, diversity and teamwork underpin everything we do
here at Reynolds American. We know that collaborating with
colleagues from different backgrounds is what makes us stronger and
best prepared to meet our business goals. Come bring your
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