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Senior Manager Consumer and Market Insights

Company: British American Tobacco
Location: Summerfield
Posted on: November 18, 2021

Job Description:

Reynolds American is evolving at pace - truly like no other organization.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
WE ARE LOOKING FOR A Senior Manager Consumer and Market Insights
FUNCTION: Marketing
LOCATION: Winston Salem, NC USA

What are the key objectives and expectations from this role?
We are looking for curious, dynamic, and analytical individual to join our Strategy, Planning, and Insights (SP&I) Team. Supported by best-in-class resources, you will help us connect the dots between In-market and trade (Retail and Wholesale) performance measurements of Reynolds ' oral nicotine portfolio. You will provide the business with an in-depth understanding of the performance drivers, both consumer and commercial through weekly reviews and monthly SOP cycles. You will help generate actionable commercial insights to improve in-market performance of our Traditional Oral portfolio through weekly reviews and monthly SOP cycles. Collaborating and working with the forecasting teams, you will ensure alignment with our in-market performance indicators and competitive intel and assumptions.

What is the direct impact of this role on the team or organization?
Direct impact on the performance of our Traditional Oral Nicotine portfolio through course correction mechanisms (distribution, pricing, promotions etc)
Impacts the accuracy of forecasting that in turn allows for the right gap closure conversations and inventory management

Reports to
Senior Director, SP&I
Number of Direct Reports
Core Relationships
Internal - - - Forecasting & Consumer Insights Team in Oral categories. Reporting, Activation, Trade Insights and Planning teams in SP&I.
External - - Brand Commercial teams, RGM, Marketing Finance and Trade Marketing
Geographic Scope
US End Market
Travel Required

Weekly Performance Reviews
Monthly SOP forum (Demand Review, Pre SOP, SOP)
Monthly Category Reviews



Experience Required
Close familiarity with Reynolds ' data reporting or similar processes - Retail Scan Data, Ship To Retail, Ship to Wholesale and Marlin
Knowledge of the trade apparatus in Reynolds or similar CPG organization

Technical / Functional / Leadership Skills Required
Excellent quantitative skills to work with large and discrete data sets to identify underlying patterns and insights
Inter-personal skills to forge close professional networks across functions
Excellent verbal and presentation (slide making & delivery) skills to engage with senior stakeholders

Education / Qualifications / Certifications Required
Bachelor 's degree required

Master 's degree preferred.

Competitive annual salary
Targeted Annual Bonus

We offer very competitive compensation and benefit plans, including:
401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
Comprehensive health- and welfare-benefits package
Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service
Company-paid sick and personal days, funeral leave, and jury duty leave; Also, Parental leave/Reduced Work Schedule
Confidential personal financial counselling service
On-site health clinics and fitness centers
A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
Health-care advocacy service
Volunteer service opportunities
Federal credit union membership through Allegacy Federal Credit Union
Extensive training opportunities

Our organization offers a level of challenge, responsibility and creativity for motivated employees that welcome opportunities for growth. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at .

About our organization:
Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Modoral Brands Inc.; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds Brands, Inc.; Vuse Stores LLC; Kentucky BioProcessing, Inc.; RAI Services Company and Reynolds Marketing Services Company. This position is with Reynolds Marketing Services Company. Job Number: 42102

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

- Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
- Reynolds American certified as Great Place to Work
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women 's Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies

Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity, and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

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Keywords: British American Tobacco, Greensboro , Senior Manager Consumer and Market Insights, Accounting, Auditing , Summerfield, North Carolina

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